The Luxurious Key For 2023? Keep Relationships And ‘Be Obsessed’

“We’re actually not in the actual property enterprise…We’re within the relationship enterprise,” stated luxurious dealer Dolly Lenz on the last session of Inman Join New York on Thursday.

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If there’s one easy however broad factor brokers can do to make what is anticipated to be a gradual yr a lot better, New York luxurious actual property dealer Dolly Lenz had two phrases.

“Be obsessed,” Lenz instructed a crowd on Friday, the ultimate day of Inman Join New York 2023.

She and her daughter Jenny Lenz expanded on different methods to generate extra enterprise this yr. However at a excessive stage, Dolly Lenz stated brokers who put within the work can be ready to win enterprise if they’re passionate in regards to the craft.

Dolly Lenz | Picture by AJ Canaria & Mercedes Santiago of MoxiWorks

“Don’t stroll right into a home and say, ‘Gee, what ought to this commerce for?’ Dolly Lenz stated. “Be ready. For those who’re obsessed it’s naturally going to occur. You can be ready.”

The pair, who each function underneath the Dolly Lenz Actual Property brokerage, closed out the ultimate session at Inman Join after three days of speeches and panels about the place the actual property market is transferring and the way brokers and brokers can sustain.

“All of that element goes to make you credible,” Dolly Lenz stated. “And should you’re credible you’ll be profitable.”

“We’re actually not in the actual property enterprise,” Dolly Lenz stated. “That may be a automobile by which we make a residing. We’re within the relationship enterprise.”

Jenny Lenz | Picture by AJ Canaria & Mercedes Santiago of MoxiWorks

Issues like sending associates and previous shoppers an electronic mail with an article that’s related to their curiosity, reaching out on birthdays or providing congratulations can all work wonders, the Lenzes stated.

“We’re not insurance coverage brokers the place yearly you renew your coverage come January,” Jenny Lenz stated.

“You actually need to have these touchpoints as a result of in any other case, individuals neglect you,” she added. “They only use their Aunt Sally or Uncle Greg who simply acquired their license.”

Electronic mail Taylor Anderson