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5 years after buying the home and fully renovating it to mirror the set beloved by hundreds of thousands of viewers throughout a 2019 four-week TV particular, A Very Brady Renovation, HGTV is promoting The Brady Bunch house for $5.5 million, The Hollywood Reporter revealed on Wednesday.
The TV community initially bought the Studio Metropolis house for $3.5 million in 2018 and enlisted surviving solid members of the present and Property Brothers, Drew and Jonathan Scott, to finish an overhaul of the house, which included sprucing up the facade, including a second story with The Bradys’ unmistakable floating staircase, a vibrant orange and avocado-hued kitchen, the youngsters’ Jack-n-Jill lavatory, Tiger’s canine home and an extra 2,000 sq. toes to the unique house’s footprint.
HGTV invested an estimated $1.9 million into the renovations, based on a press release issued by Warner Bros. Discovery, HGTV’s dad or mum firm.
Danny Brown of Compass, who represented the house in 2018, is representing the listing this time round too.
Brown advised Inman that not solely is the house uncommon for a $5 million itemizing in L.A. County due to its historical past — it’s additionally garnered considerably extra consideration than lots of the movie star properties he’s represented earlier than. That form of consideration provides as much as lots of vetting on the a part of him and his associates.
“Every individual that sees the home must be vetted with proof of funds or they need to be simply searchable on Google, which is identical with any high-profile or high-end house I checklist,” Brown mentioned. “But it surely’s a bit of extra thorough as a result of there’s individuals popping out of the woodwork that aren’t Google-able and that often doesn’t occur whenever you checklist a $30 million house in Trousdale or Beverly Hills or Brentwood. It’s often you already know who the patrons are which can be making the request. So this time, we do much more due diligence.
“The opposite factor that’s so distinctive is, I’ve had 100 requests for media interviews,” Brown added. “That doesn’t occur on every other itemizing.”
Since its renovation, the home has been utilized in varied HGTV specials and collection, together with drag queen Trixie Mattel’s Trixie Motel on Discovery+.
A portion of the proceeds from the property’s sale will assist present 250,000 meals for Flip Up! Combat Starvation, an initiative HGTV has lengthy supported that helps American children residing with starvation, based on Warner Bros. Discovery’s press launch.
The house sale will embody many objects contained inside the home and made customized for it, together with the inexperienced floral front room sofa, credenza and 3-D printed duplicate of the collection’ horse sculpture.
“[HGTV] fully rebuilt and renovated this previous home to appear to be an genuine duplicate of what the TV set appeared like,” Brown mentioned. “And that is an precise full, usable, practical home that may be a time machine to take you again to The Brady Bunch present and every part within the house was with painstaking element chosen to match what the set appeared like.”
“This appears even higher than the true factor,” he added.
Brown mentioned his private favourite a part of the house is the basic mid-century trendy staircase that serves as a design centerpiece to the property.
“It’s simply an unimaginable homage to the present and to that period,” he mentioned.
The final time the property hit the market in 2018, it was for the primary time in 45 years, not having accomplished so since 1973. At the moment, the asking value was $1.85 million, and a few feared the property could be razed and redeveloped. In response to those fears, a bidding warfare really ensued with potential patrons who acknowledged the cultural worth of the home, which included HGTV and NSYNC singer Lance Bass, driving the promoting value as much as $3.5 million.
The Brady Bunch ran on ABC from 1969 by means of 1974, and adopted a blended household of eight, their live-in maid, a canine, and all of the shenanigans that may ensue from having six youngsters develop up in a single family. The collection then spurred TV film spin-offs, satirical remakes and innumerable treks by followers to see the mid-century trendy basic of a house.
For different brokers who may tackle equally beloved properties sooner or later, Brown mentioned being ready for the dimensions of the general public’s response is essential.
“With one thing that’s this iconic, you actually have to grasp crowd management and media management, as a result of it’s coming at me quick and livid,” Brown advised Inman. “In order that’s what you’ve actually received to get snug with and actually get your arms round, as a result of if not, it’s going to be chaotic.”
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E-mail Lillian Dickerson